APPLE, the world's most loved and valuable brand, has been put on
notice by customers frustrated with its latest operating system, iOS 6.
Apple maps has become the butt of online jokes after it misplaced towns, cities and buildings as well as displaying roads that defy the laws of gravity and physics.
The app, which replaced Google Maps, is so bad it even inspired a Tumblr blog which documents all the mistakes it has so far made.
The update has caused several address book contacts to be wiped, seemingly at random.
"After updating the iOS6 update on my iPhone 4S, I lost several contacts," wrote on iOS 6 user on the Apple support forum. "Has anyone experienced this same problem?"
Another user, "dianothony", reported that the speakers on her iPhone 4S stopped working after the upgrade.
Other users have reported problems connecting to the internet, uploading photos to social networks and app lock. The further integration of Facebook and the Apple address book is causing user emails to be automatically replaced with their @facebook email address.
One Apple app developer who wished to remain anonymous said if former Apple CEO, Steve Jobs were still alive, "he would never have allowed iOS6 to fail".
"It's the little things I miss about Steve's influence - apps locking up while loading ... incorrect map data, and a few other small graphical user interface issues that cause me to think about getting a Samsung Galaxy 3," the developer said.
President of mobile product manufacturer, Decoder and CEO of mobile start-up, Beaucoo, Christian MacLean told News Ltd that though iO6 was "a little bit unrefined", it wasn't broken. Rather, he said the new operating system represented a significant "transition period" in the smartphone industry.
"What we're starting to see is every man for himself and less collaboration across devices," Mr MacLean said.
At the beginning of the smartphone era, tech companies like Google and Apple worked together, combining their talents in order to release the very first iPhone.
"Now companies are creating competition and Google is nipping at Apple's heels," he said.
The tech expert said the iOS 6 operating system did feel a bit like a "land grab" but that it was inevitable that at some point it would need to temporarily inconvenience users in order to develop a product that was "wholey Apple".
He also acknowledged that Apple didn't understand social media deeply enough to get it right, yet.
Google is reportedly planning to release a maps app that is iOS6 compatible in the near future, though no formal announcement has been made.
There are questions whether Apple would even approve the app as it may be able to argue that it competes with an existing Apple app.
-News Limited Network
Apple maps has become the butt of online jokes after it misplaced towns, cities and buildings as well as displaying roads that defy the laws of gravity and physics.
The app, which replaced Google Maps, is so bad it even inspired a Tumblr blog which documents all the mistakes it has so far made.
The update has caused several address book contacts to be wiped, seemingly at random.
"After updating the iOS6 update on my iPhone 4S, I lost several contacts," wrote on iOS 6 user on the Apple support forum. "Has anyone experienced this same problem?"
Another user, "dianothony", reported that the speakers on her iPhone 4S stopped working after the upgrade.
Other users have reported problems connecting to the internet, uploading photos to social networks and app lock. The further integration of Facebook and the Apple address book is causing user emails to be automatically replaced with their @facebook email address.
One Apple app developer who wished to remain anonymous said if former Apple CEO, Steve Jobs were still alive, "he would never have allowed iOS6 to fail".
"It's the little things I miss about Steve's influence - apps locking up while loading ... incorrect map data, and a few other small graphical user interface issues that cause me to think about getting a Samsung Galaxy 3," the developer said.
President of mobile product manufacturer, Decoder and CEO of mobile start-up, Beaucoo, Christian MacLean told News Ltd that though iO6 was "a little bit unrefined", it wasn't broken. Rather, he said the new operating system represented a significant "transition period" in the smartphone industry.
"What we're starting to see is every man for himself and less collaboration across devices," Mr MacLean said.
At the beginning of the smartphone era, tech companies like Google and Apple worked together, combining their talents in order to release the very first iPhone.
"Now companies are creating competition and Google is nipping at Apple's heels," he said.
The tech expert said the iOS 6 operating system did feel a bit like a "land grab" but that it was inevitable that at some point it would need to temporarily inconvenience users in order to develop a product that was "wholey Apple".
He also acknowledged that Apple didn't understand social media deeply enough to get it right, yet.
Google is reportedly planning to release a maps app that is iOS6 compatible in the near future, though no formal announcement has been made.
There are questions whether Apple would even approve the app as it may be able to argue that it competes with an existing Apple app.
-News Limited Network
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